We investigate the efficacy of text messaging campaigns to remind students about and support them with key steps in the college search, application, selection and transition process. First, in collaboration with the College Board and uAspire, both national non-profit organizations, we implemented text-message based outreach and advising to…

This study investigated the relationship between psychocultural, sociocultural, college knowledge, and citizenship status factors on Latinx high school students' college enrollment. Participants included 307 Latinx ninth-grade students enrolled across four high schools in central Texas that were followed post-high school graduation. Results…

A growing body of literature is demonstrating that a number of students who are academically prepared for postsecondary fail to make the transition to college. The purpose of this study is to explore the relative influence of student and school level factors on three stages in students' college-going process: application, admission, and…

Pre-college advising programs exist in most disadvantaged high schools throughout the United States. These programs supplement traditional advising by high school guidance counselors and attempt to help underrepresented and disadvantaged students overcome the complexities of the postsecondary admission and financial aid processes. Existing…

This qualitative case study investigated how the GEAR-Up college readiness program influenced the postsecondary decisions of Hispanic students who participated in the GEAR-Up program for the recommended six-year period in a rural school district in Texas. It was not known how long-term participation in the GEAR-Up program at a rural school…

The Texas 10% law states that students who graduated among the top 10% of their high school class are guaranteed admission to public universities in Texas. We estimate the causal effects of this admissions guarantee on a sequence of connected decisions: students' application behavior, admission decisions by the university, students' enrollment…

The Houston Community College Mobile Go Center brings college enrollment assistance to the doorstep of our community. It operates in a variety of settings, offering college-going material and person-to-person assistance at numerous city events. Services include assistance with academic advising, completing the FAFSA, college application process,…

When it comes to educational challenges, the nation's 12.1 million Hispanic schoolchildren face plenty: language, poverty, lower-than-average graduation rates for high school and college, and, more recently, a wave of laws targeting illegal immigrants that has made school seem like less of a safe haven for Hispanic students in some states. Yet, as…

Predictive modeling has been a popular topic in higher education for the last few years. This case study shows an example of an effective use of modeling combined with market segmentation to strategically divide large, unmanageable prospect and inquiry pools and convert them into applicants, and eventually, enrolled students. (Contains 6 tables.)