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Direct linkHuett, Jason Bond; Kalinowski, Kevin E.; Moller, Leslie; Huett, Kimberly Cleaves – American Journal of Distance Education, 2008
This study examined the use of ARCS-based, motivational mass e-mail messages designed to improve the motivation and retention of students enrolled in an online, entry-level, undergraduate computer applications course. Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment…
Descriptors: Student Motivation, Computers, School Holding Power, Academic Persistence
