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Grau, Stacy Landreth; Akin, Robert – Marketing Education Review, 2011
As educators, we have two missions. First, we must serve our students--they are both our customer and our product. Second, we aim to provide the market in general with graduates with relevant skills and knowledge for jobs that have not even been created yet. Given that most students graduating and moving into the workplace are not necessarily…
Descriptors: Learner Engagement, Majors (Students), Experiential Learning, Marketing
Barr, Ronald E.; Pandy, Marcus G.; Petrosino, Anthony J.; Roselli, Robert J.; Brophy, Sean; Freeman, Robert A. – Advances in Engineering Education, 2007
This paper presents the methodology and results of teaching an entire engineering course using challenge-based instruction. The challenges consisted of eight biomechanics multimedia learning modules developed by the authors as part of a broader NSF educational coalition. The biomechanics modules were presented in an undergraduate mechanical…
Descriptors: Biomechanics, Engineering Education, Multimedia Instruction, College Instruction