The purpose of this qualitative descriptive study was to explore how college-bound Generation Z students describe higher education institutions' use of social media as a marketing tool during their college choice experience in Texas. The foundation for the study was the college choice model from Hossler and Gallagher that identified three phases…

The concern for increasing future student enrollment in a central Texas community college was examined to determine specific strategies to proactively address this problem of professional practice during the ongoing 2020-2021 COVID-19 pandemic and pandemic recurrence. The purpose of this research study was to consider the factors, as identified by…

This qualitative study analyzed the attitudes and perceptions of Latino migrant students who were enrolled in the Project Based Research course, towards post-secondary STEM degrees. This study centered around ten Latino migrant students, 18-21 years of age who attended a Title I high school in South Texas. All participants took the Project Based…

Hispanics comprise the fastest-growing ethnicity in the United States. One in five college students is Hispanic. While Hispanics are gaining access to higher education, their college completion rate is dismal, compared to Whites and other ethnicities. Hispanics face unique academic and social challenges in college. This phenomenological study was…

"Undermatching" refers to college ready students who select and enroll in colleges with selectivity levels significantly lower than their academic profile, resulting in attending a non-competitive college, a two-year college, or foregoing applying to college altogether. The current research trend examining the topic of Undermatching…

Through a critical ethnographic methodology, this dissertation study utilizes a P-20 lens in analyzing the organizational habitus of college-going in an urban Catholic high school in South Texas. The primary theoretical framework of this study is Bourdieuian Social Reproduction Theory, which supports the study's impetus to demonstrate how school…

This study examines the influential factors that contribute to pathway decisions of high achieving Latino students from South Texas. The theoretical frameworks of Hossler & Gallagher (1987) and Yosso (2005) are utilized as foundational pieces to denote various factors and networks of "capital" which impact the decision making process…