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Direct linkLiggett, Billy – CURRENTS, 2012
The importance of communication during a school crisis has not changed in the 21st century. What has changed--and quite dramatically since 1999--is the way people communicate. Social media tools are now used in some form by 100 percent of all four-year universities in the United States as a way to reach students, according to a 2011 University of…
Descriptors: Communication Strategies, Universities, Crisis Management, Social Networks
