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Syme, Chris – CURRENTS, 2013
Broaching the subject of student-athletes on social media is liable to cause many institutional leaders, communications officers, and athletics directors to reach for the antacid. The speed and reach of social media, particularly Twitter, combined with the youth and bravado of student-athletes can damage reputations and tarnish university brands…
Descriptors: Social Networks, College Athletics, Reputation, Computer Mediated Communication