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Mayer, Caroline E. – CURRENTS, 2011
Whether the donations are from once-friendly foreign governments now scorned or from famous entrepreneurs subsequently convicted of fraud, gifts gone bad "are the kinds of things that keep every chief advancement officer awake at night." A tainted gift can put an institution's integrity on the line but doesn't have to with the right…
Descriptors: Donors, Integrity, Fund Raising, Ethics
Collins, Mary Ellen – CURRENTS, 2011
Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…
Descriptors: Higher Education, Colleges, Public Relations, Advertising
Gullo, Krista; Haygood, Leah – National Environmental Education Foundation, 2010
This white paper examines the business case for environmental and sustainability (E&S) employee education and engagement. The "business case" is defined as both quantifiable measures of the business value for the sustainability program (e.g. money saved, energy use reduction, etc.) as well as less easily measurable assets such as…
Descriptors: Cost Effectiveness, Best Practices, Economic Factors, Employees