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Download full textBarroso, Cristina S.; Rodriguez, Dianeth; Camacho, Perla L. – Journal of Applied Research on Children, 2011
Objectives: The aim of this content analysis study is to characterize the TV advertisements aired to an at-risk child population along the Texas-Mexico border. Methods: We characterized the early Saturday morning TV advertisements aired by three broadcast network categories (U.S. English language, U.S. Spanish language, and Mexican Spanish…
Descriptors: Foreign Countries, Television Viewing, Advertising, At Risk Persons
