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Direct linkAli Kara; Alma Mintu-Wimsatt; John E. Spillan – Journal of Marketing for Higher Education, 2024
The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…
Descriptors: Marketing, Higher Education, Student Satisfaction, Undergraduate Students
Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Meyer, Melanie S.; Cranmore, Jeff; Rinn, Anne N.; Hodges, Jaret – Gifted Child Quarterly, 2021
When choosing a college, high school students and those who guide them through the process must consider the complex interactions between student-level and institution-level variables in order to achieve an optimal person-environment fit. Ten academically advanced high school students who had chosen and committed to attending a college…
Descriptors: College Choice, Advanced Students, High School Seniors, Decision Making
Download full textRyan, Sean A. – Texas Education Review, 2018
Efforts to prevent or persuade increased emphasis on academic research at state colleges and regional universities demonstrate how emerging fields of higher education can be influenced through various policies and incentives. Utilizing the concept of strategic action fields (Fligstein & McAdam, 2012), this paper explains changes in…
Descriptors: Organizational Change, State Policy, Research Universities, Institutional Mission
Null, J. Wesley – American Educational History Journal, 2020
Teacher education remains a largely unexplored area within the history of American education. This paper is an example of the types of state-specific stories that are needed as university administrators and policymakers make critical decisions about the content and purpose of teacher ed curriculum. These decisions, in turn, have a direct impact on…
Descriptors: Teacher Educators, Educational History, Educational Policy, College Administration
Goree, Krystal; Williams, Yolanda; Hamilton, Suzanne; Mathews-Perez, Amy; Talbert, Sandra; Strot, Rick; Barrett, Sara; Bolfing, Darlene; Miller, Sue; Almaguer, Dora; Gilbreath, David; Martinez, Donna; Rubio, Belinda; Ward, Victoria; Edison, Ricky; Henry, Marsha; Mechell, Rebecca; Pritchard, Melissa; Welsh, Kaitlin – School-University Partnerships, 2019
The PDS partnership between Baylor University and Waco Independent School District commenced in 1993 in the context of a national conversation about innovations for improving teacher preparation and practice. During its 25-year history, the partnership has garnered national recognition, with Hillcrest PDS serving as one of 18 representative PDS…
Descriptors: Partnerships in Education, College School Cooperation, Universities, School Districts
Downes, Meredith – International Journal for Educational Integrity, 2017
A review of the literature on corporate governance serves to demonstrate the applicability of many governance solutions to the university setting. Based on a review of university scandals, most of which are recent but some of which took place decades ago, it is possible to categorize them as follows: sex scandals, drugs, cheating, hazing,…
Descriptors: Colleges, Governance, Ethics, Reputation
Innovation and Deeper Learning: Model High Schools. A White Paper of the Stark Education Partnership
Stark Education Partnership, 2018
This white paper presents a selection of model schools who all have, to some degree, fostered deeper learning. Schools were selected by internet search, or through references in "deeper learning" reports and documents. It should be noted that information in these reviews is based on information from school web-sites, in some cases the…
Descriptors: Models, Teaching Methods, Learning Processes, Web Sites
