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Direct linkGonzales, Leslie D.; Pacheco, Arturo – Journal of Cases in Educational Leadership, 2012
In this study, the authors problematize the use of slogans when it comes to leading major organizational change. Specifically, they outline the slogans that Border University leaders used to explain and justify the university's transition from a regional, primarily teaching-focused university to an aspiring nationally recognized, Tier One research…
Descriptors: Higher Education, Universities, Institutional Mission, Instruction
