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Cockrum, Jim – 1992
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the 1-semester Principles of Marketing course. The guide is organized in four sections. The first section contains information on using the curriculum guide, including an overview, sample lesson plans and other worksheets, suggestions…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions
Cockrum, Jim – 1992
This curriculum guide was developed to help teachers use the new textbook adopted by Texas in 1991-92 for teaching the one-semester Retail Merchandising course. The guide is organized in four sections. The first section contains information on using the guide: an overview, sample lesson plans and other worksheets, suggestions for adapting…
Descriptors: Classroom Techniques, Competence, Course Content, Course Descriptions