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Advertising1
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Age Differences1
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Journal of Nutrition…1
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Acuff, Daniel S.1
Buday, Richard1
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Ottenbacher, Allison1
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Impact of Commercials on Food Preferences of Low-Income, Minority Preschoolers
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Nicklas, Theresa A.; Goh, Eugenia Tsuei; Goodell, L. Suzanne; Acuff, Daniel S.; Reiher, Robert; Buday, Richard; Ottenbacher, Allison – Journal of Nutrition Education and Behavior, 2011
Objective: To determine whether fruit and vegetable (FV) commercials have an impact on preschool children's preferences for specific FV. Design: A year of extensive formative assessment was conducted to develop 2 30-second commercials: "Judy Fruity" promoted apples and bananas and "Reggie Veggie" promoted broccoli and carrots.…
Descriptors: Control Groups, Age, Intervention, Formative Evaluation