Based upon the success of three smaller radio study campaigns, a program for a preventive health campaign was planned to directly improve the lives of Tanzania's rural inhabitants. Elements in the campaign included: a national coordianating committee, radio programs, printed materials, trained study group leaders, leader's manuals, and…

A group study method was selected for Tanzanian educational radio campaigns based on the theory that adults are more motivated to learn when they are actively involved. Groups of approximately 12 adults and a group adviser followed the pattern of reading, listening, discussing, decision making, and action. The instructional materials used…