This account of the Tanzanian health campaign opens with a brief explanation of how radio forums fit into the mass media scheme. Then, campaigns run in other nations are reviewed, with emphasis on aspects pertinent to the Tanzanian experience. The Tanzanian campaign, named Mtu ni Afya ("Man is Health"), had three aims: (1) to increase…

This paper is based on the evaluation of the Tanzanian education campaign called "Man is Health." It reviews the genesis of the campaign, objectives and organization, training system, examples of the groups at work, preliminary findings, and other significant aspects of the total effort. (Author)

Based upon the success of three smaller radio study campaigns, a program for a preventive health campaign was planned to directly improve the lives of Tanzania's rural inhabitants. Elements in the campaign included: a national coordianating committee, radio programs, printed materials, trained study group leaders, leader's manuals, and…

The objectives, target group, publicity methods, training procedures, leader recruitment, financing, activities, and program evaluation of a radio study group campaign in Tanzania are described. (AG)

Use of radio for nonformal education and development communications and the technical and economic considerations related to radio services are covered in this second volume of case studies on use of radio for education and development. Under radio and nonformal education are: an evaluation of radio schools as part of the popular promotion…