This study set out to develop a Chinese Author Recognition Test (CART) that might be used as a measure of objective print exposure for college students in Taiwan. We found that there is a linkage between print exposure and general reading achievement for college students. We also found that, among self-reported reading habits, comparative reading habits and CART, primary print knowledge scores within the CART family have the strongest prediction power for both the "General Scholastic Ability Test-Chinese" and the "Department Required Test-Chinese" beyond the joint contributions of vocabulary size and reading comprehension. By sharing the process of developing the instrument, we shed some light for researchers from regions other than English-speaking countries on how they might move forward in future investigations.