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Buying into the Meritocracy: Taiwanese Students and the Market for College Admissions Services
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Chen, Kenneth Han; Berman, Elizabeth Popp – Sociology of Education, 2022
The meritocratic ideal prescribes that universities should admit students based on academic ability and individual effort. Yet as competition for scarce slots has increased, markets for services to improve the odds of admission have expanded. We use the case of a popular online forum for elite Taiwanese students seeking graduate study in the…
Descriptors: Foreign Countries, College Admission, Admission Criteria, Academic Ability
Perceptions of the Englishization of Higher Education in Taiwan: Implementation and Implications
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Lin, Han-Yi – International Journal of Bilingual Education and Bilingualism, 2020
This research investigates the process of Englishization in Taiwan's higher education in the global context. Using semi-structured interviews, it explores perceptions regarding the implementation and implications of Englishization at the tertiary level. The results indicate that while the process of Englishization in Taiwanese higher education is…
Descriptors: Foreign Countries, Higher Education, Language of Instruction, English
A Study of the Interrelationships among Service Recovery, Relationship Quality, and Brand Image in Higher Education Industries
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Chen, Yu-Chuan – Asia-Pacific Education Researcher, 2015
This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…
Descriptors: Correlation, Institutional Characteristics, Questionnaires, Student Attitudes
Investigation on the Influence of the Brand Image of Higher Educational Institutions on Satisfaction and Customer Lifetime Value
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Wang, Cheng-Cai; Chen, Chin-Tsu; Chen, Chun-Fu – Educational Studies, 2012
This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…
Descriptors: Universities, Foreign Countries, Structural Equation Models, Reputation
Women's Aspirations for Graduate Education in Taiwan
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Lin, Meng-Jie – International Journal of Educational Development, 2011
This study investigates female undergraduates' aspirations for master's and doctoral degree programs in Taiwan's universalized and stratified higher education system. It considers the potential effects of economic prospects, parental attitudes, and gender values. First, graduate education is perceived as a means to enhance one's comparative…
Descriptors: Graduate Study, Females, Family Characteristics, Labor Market
Factors that Affect Students' Decision To Take Distance Learning Courses: A Survey Study of Technical College Students in Taiwan.
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Kung, Shiao-Chuan – Educational Media International, 2002
Discusses results of a survey of distance learning students at a technical college in Taiwan that explored the attitudes they have toward selecting distance learning classes. Describes hypotheses tested and discusses gender differences; interest in the subject matter; time flexibility; reputation of teachers and schools; costs; and students who…
Descriptors: Costs, Course Selection (Students), Decision Making, Distance Education