Students of middling achievement who achieve intermediate results on the Basic Competence Test, a national high-stakes entrance examination in Taiwan, experience the highest test anxiety. The present study explored why such students experienced greater test anxiety and the source of that anxiety. A questionnaire survey was administered to 5,220…

We take a necessary de-imperialist approach to studying how 'Eastern' and 'Western' values are negotiated in an elite school in Taiwan. By drawing on the 'Asia as method' framework, we examine how cultural tensions are identified and moved towards a negotiated resolution between parents and school staff. As parents and school work to develop an…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…

As a result of massification of higher education and the quest for competitiveness, the Taiwanese government has adopted a series of higher education reforms since the late 1990s. While the low birthrate has become a potential threat, recent developments in higher education policies such as the Program for Developing First-Class Universities and…

This study investigates female undergraduates' aspirations for master's and doctoral degree programs in Taiwan's universalized and stratified higher education system. It considers the potential effects of economic prospects, parental attitudes, and gender values. First, graduate education is perceived as a means to enhance one's comparative…