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Direct linkKe, Shih-Chiang; Gupta, Ankit; Lo, Yu-Hui; Ting, Chih-Chung; Tseng, Philip – Cognitive Research: Principles and Implications, 2023
The FedEx logo makes clever use of figure-ground ambiguity to create an "invisible" arrow in the background space between "E" and "x". Most designers believe the hidden arrow can convey an unconscious impression of speed and precision about the FedEx brand, which may influence subsequent behavior. To test this…
Descriptors: Visual Perception, Cues, Cognitive Processes, Prior Learning
Yung, Hsin I.; Paas, Fred – Educational Technology & Society, 2015
This study investigated the effects of a pedagogical agent that cued relevant information in a story-based instructional animation on the cardiovascular system. Based on cognitive load theory, it was expected that the experimental condition with the pedagogical agent would facilitate students to distinguish between relevant and irrelevant…
Descriptors: Animation, Cues, Instructional Innovation, Information Literacy
Liu, Tzu-Chien; Lin, Yi-Chun; Paas, Fred – British Journal of Educational Technology, 2013
This study investigated whether arrow-line cues can improve the effectiveness and efficiency of learning in a mobile device supported learning environment on leaf morphology of plants, either with or without the use of real plants. A cued and un-cued condition, in which primary school students used text and pictures on a tablet PC, were compared…
Descriptors: Electronic Learning, Handheld Devices, Cues, Plants (Botany)
