In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

The purpose of this study was to investigate the relationships between older learners' demographic characteristics and their satisfaction with distance learning in the Web-based environment at National Open University in Taiwan (NOUT). Increases in the older adult population have had many impacts throughout societies. The major purpose of older…

The Taiwan travel information resources used by American, German, and Japanese tourists in 2006 are identified and analyzed in this study. Differences among demographic groups regarding types of information accessed, spending behaviors, and levels of satisfaction with available travel resources were examined. The study was based on analysis of…