Conceptual combination is proposed as the mental activity by which imagination produces new ideas in creative processes. Two parallel forms of the imagination test were constructed based on conceptual combination theory. Each test comprises eighteen unrelated noun-noun pairs. For each pair, an original idea is required. The test-retest reliability…

Mobile technology has rapidly made digital games a popular entertainment to this digital generation, and thus digital game design received considerable attention in both the game industry and design education. Digital game design involves diverse dimensions in which digital game story design (DGSD) particularly attracts our interest, as the…

Creativity refers to a person's thinking of new and useful ideas at work. Drawing on the personality literature, this study proposes that employees with high extroversion personality will exchange job relevant information with colleagues to generate creativity. Drawing on the information exchange theory, this study further proposes that the effect…

Three studies were combined to test the reliability, validity, and factor structure of the imaginative capability scale (ICS). The ICS was a new self-report measure, which was developed to be empirically valid and easy to administer. Study 1 consisted in an exploratory factor analysis to determine the most appropriate structure of the ICS in a…

Although previous studies have attempted to use different experiences of raters to rate product creativity by adopting the Consensus Assessment Method (CAT) approach, the validity of replacing CAT with another measurement tool has not been adequately tested. This study aimed to compare raters with different levels of experience (expert ves.…