The paper proposes a counterfactual analysis to estimate the causal effects of college expansion on the changes in income and occupational prestige of young people in Taiwan. The public attributes the rapid expansion of higher education in Taiwan in the mid 1990s as a significant cause of stagnant wage growth and high unemployment rates of college…

Driven by global rankings and national quality assurance (QA) initiatives, Taiwan's higher education institutions were encouraged to develop strategic plans and initiatives, in order to improve graduate student employability. The purpose of this study is to explore the polices and strategies adopted by Taiwanese higher education institutions, with…

The role of the state has always been a salient feature of higher education governance in Confucian societies. This is despite that their modern higher education systems have been built upon Western experiences. This article examines the role of the state in invigorating universities in Taiwan in their quest for world-class status. It interrogates…

Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…

By reviewing regulative documents and extant literature, this paper explores the realities and trends of international students in East and Southeast Asia (ESA). It also shows motivation and strategies of four new players in the international higher education sector in East and Southeast Asia i.e., China, Hong Kong, Taiwan and Malaysia. Apart from…

Students of middling achievement who achieve intermediate results on the Basic Competence Test, a national high-stakes entrance examination in Taiwan, experience the highest test anxiety. The present study explored why such students experienced greater test anxiety and the source of that anxiety. A questionnaire survey was administered to 5,220…

The Taiwan Ministry of Education (MOE) put forth the aim for the top university project (ATU) in 2005 with the aim of improving the worldwide academic competitiveness and ranking performance of selected Taiwanese universities. With the conclusion of the second phase of the project at the end of 2017, this study aims to critically examine and…

This study aimed to investigate and compare the impact of pursuing top university status on the management and academic practices of two departments in a top-ranked institution in Taiwan. Qualitative interviews, official policy documents, website resources and relevant documents were the main sources of empirical data. Interview data were…

This research investigates the process of Englishization in Taiwan's higher education in the global context. Using semi-structured interviews, it explores perceptions regarding the implementation and implications of Englishization at the tertiary level. The results indicate that while the process of Englishization in Taiwanese higher education is…

We take a necessary de-imperialist approach to studying how 'Eastern' and 'Western' values are negotiated in an elite school in Taiwan. By drawing on the 'Asia as method' framework, we examine how cultural tensions are identified and moved towards a negotiated resolution between parents and school staff. As parents and school work to develop an…

In this study, we investigate the growth trajectory of 519 students in a vocational senior high school in Taiwan. The group-based trajectory model identifies 3 subgroups with distinct trajectories of academic achievement in Math and English. This study reveals baseline predictive factors associated with these trajectories as well as relationships…

This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…

The primary aim of the paper is to examine how global university rankings have influenced the higher education sector in Taiwan from the perspective of academics. A qualitative case study method was used to examine how university ranking influenced the Taiwanese higher education at institutional and individual levels, respectively, thereby…

Massive open online courses (MOOCs) have developed rapidly and become tremendously popular because of their plentiful gamification designs, such as reputation points, rewards, and goal setting. Although previous studies have mentioned a broad range of gamification designs that might influence MOOC learner engagement, most gamified MOOCs fail to…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…