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Direct linkWang, Liz C.; Gault, John; Christ, Paul; Diggin, Patricia A. – Journal of Marketing for Higher Education, 2016
Participation in study abroad programs (SAPs) is widely viewed as offering important professional and personal benefits for college students. This study applies the "Theory of Reasoned Action" [Ajzen, I., & Fishbein, M. (1980) and "Understanding attitudes and predicting social behavior," Englewood Cliffs, NJ:…
Descriptors: Study Abroad, Social Influences, Intention, Student Participation
