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Direct linkChen, Yu-Chuan – Asia-Pacific Education Researcher, 2015
This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…
Descriptors: Correlation, Institutional Characteristics, Questionnaires, Student Attitudes
