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Direct linkGatfield, Terry; Chen, Ching-huei – Journal of Marketing for Higher Education, 2006
The international marketing of higher education is a global phenomenon in which more than 50 countries compete. USA enjoys the largest market share. However, the market place is highly competitive with many players seeking a place in the international club. Increasing competitive practices calls for increasing market research especially in the…
Descriptors: Higher Education, Foreign Countries, School Choice, Attribution Theory
