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Direct linkChen, Ching-Huei; Zimitat, Craig – International Journal of Educational Management, 2006
Purpose: The purpose of this paper is to investigate the motivators for Taiwanese students to study higher education in a western society. The behavioural motivations of Taiwanese students intending to undertake higher education in Australia and the USA were analysed using the theory of planned behaviour (TPB). Design/methodology/approach:…
Descriptors: Higher Education, Marketing, Factor Analysis, Foreign Countries
Hardre, Patricia L.; Chen, Ching-Huei; Huang, Su-Hua; Chiang, Chen-Ting; Jen, Fen-Lan; Warden, Leslie – Asia Pacific Journal of Education, 2006
The purpose of this research is to investigate predictive relationships among student characteristics that influence motivation for learning and achievement. A non-Western sample was chosen to test the generalisability of findings outside the Western cultural and social models. The participants were 6,539 students from 14 public high schools…
Descriptors: Student Motivation, Foreign Countries, Statistical Analysis, Educational Policy
