In this paper, we investigate the perception of academics regarding how their experiences from societal interaction (third mission) inform their teaching and vice versa. We report on a phone survey of Swedish academics in three engineering-related disciplines. The findings show that there is a perceived positive and bidirectional relationship between societal interaction and teaching. Industry-related activities were perceived to inform teaching more than other types of societal interaction. While societal interaction is at large more important for the academics in their search for relevant teaching topics and content, teaching was deemed more important for the implementation of societal interaction. We conclude by proposing that academics creatively (re)combine experiences from third mission and education, often mediated by their research activities.