In recent years, many programs and manuals for 'norm criticism´ have been produced for schools in Sweden. In this article, I situate norm criticism and norm critical pedagogics within discourses of values and norms, legal rights and policies through a close reading of the material produced for the Swedish pre-school. I explore the targets, modes,…

This article focuses on job and career coaching provided by a multinational company, as a means of learning how to become employable. On the basis of a critical discourse analysis informed by Fairclough, we interrogate tips and advice in blog posts written by job and career coaches on the company's website. The aim of the article is to examine the…

Parenting is a recurring topic in books, newspapers, magazines and TV shows in Western societies. Often it involves experts giving advice to adults. Hence, parenting is made visible, categorised, evaluated and corrected in public. Judgements on what is desirable are demonstrated, and objectives to be achieved are pointed out. In the present study,…