Descriptor
| Audiences | 1 |
| Broadcast Industry | 1 |
| Programing (Broadcast) | 1 |
| Radio | 1 |
| Research Methodology | 1 |
| Television | 1 |
| Television Research | 1 |
| Television Surveys | 1 |
| Television Viewing | 1 |
Source
Author
| Hoijer, Bjorn | 1 |
Publication Type
Education Level
Audience
Location
| Sweden | 1 |
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Download full textHoijer, Bjorn – 1970
A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…
Descriptors: Audiences, Broadcast Industry, Programing (Broadcast), Radio
