The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a "perpetual questioning machine," the study deploys and develops a…

Despite the good intentions in policies promoting education for sustainable development (ESD), this paper shows that, as university scholars and teachers, we need to critically engage with how student subjectivities are formed when global initiatives materialise in local educational practices. The analysis in this paper is based on focus groups…

This study explored preschool children's knowledge and views of other children's economic situation worldwide, and their self-reported sources of such knowledge. A total of 53 final-year preschool children, aged 5-6, from 12 preschools in Sweden were interviewed. Children's responses were analysed using content analysis and the Structure of the…

Swedish higher education policy is currently moving toward consumption ideals that focus on promoting the efficiency and economic viability of student choices. This paper scrutinizes students' practical considerations when making decisions regarding their education and future occupations and the choice rationalities and motives that these reflect.…

As innovation today is one of the keys to success for firms, creativity among employees becomes an important asset and the understanding about what motivates employees in ideation is consequently of high interest. This article addresses differences in motivation among high and low performers in ideation and contributes to existing theory by…

Little is known what the term sustainable development entails in relation to the school subject of home and consumer studies and the subject's knowledge area of food. The aim is to illustrate how food is expressed in national syllabuses of home and consumer studies at present and in the past, and its operationalization into sustainable…

International businesses face a difficult task when trying to decide where to place or expand a business that could be located anywhere in the world. Each country is a complex system of human capabilities, technical systems, [infrastructure bases, laws, cultures and economic systems. How can a company know which country is best for it today, and…

Universities globally are showing increased interest in the potential of social media as a marketing recruitment tool. This paper explores how and why potential postgraduate business students looking to study internationally use social media in their educational decision-making process. Due to a lack of existing research, this study adopted an…

In the present STEM (Science, Technology, Engineering, and Mathematics)-driven society, socioscientific issues (SSI) have become a focus globally and SSI research has grown into an important area of study in science education. Since students attending the social and science programs have a different focus in their studies and research has shown…

This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

The relationship between social science researchers and practitioners in various sectoral bodies is being investigated in Sweden to increase understanding of "knowledge development." In addition to this general analysis, a subproject focuses on the knowledge development resulting from the interaction between consumer research and…