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Direct linkMargareta Serder – European Educational Research Journal, 2024
The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a "perpetual questioning machine," the study deploys and develops a…
Descriptors: Student Recruitment, Commercialization, Knowledge Economy, Professional Development
