The development of cultural intelligence is considered a crucial attribute for global leaders as it allows them to go through and work effectively in diverse cultural environments. Previous studies have shown that this intelligence, which can be measured through the Cultural Quotient (CQ) concept, is primarily developed through the experiences of individuals interacting with other cultures. However, there is a lack of research on how this occurs during an intercultural experience. This study aims to answer the following question: how situated learning contributes to the development of Cultural Intelligence (CQ) during international experiences? The research method was netnography. Using a mobile application, we followed 12 undergraduate management students during 6 months of their academic international exchanges in five different countries. We collected archival data, extracted data, and field note data. The main findings indicate that CQ primarily develops through everyday activities and interactions with locals and foreigners of various nationalities. Close relationships, friendships, trigger events, and the materiality of culture are critical factors in the development of CQ, particularly in the motivational and cognitive dimensions. In conclusion, the development of CQ is considered an essential factor for cross-cultural management success, as it provides the knowledge, skills, and abilities to effectively communicate, adapt and lead in a culturally diverse environment.