NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1338949
Record Type: Journal
Publication Date: 2022-May
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: N/A
Agree or Disagree: Does It Matter Which Comes First? An Examination of Scale Direction Effects in a Multi-Device Online Survey
Leon, Carmen M.; Aizpurua, Eva; van der Valk, Sophie
Field Methods, v34 n2 p125-142 May 2022
Previous research shows that the direction of rating scales can influence participants' response behavior. Studies also suggest that the device used to complete online surveys might affect the susceptibility to these effects due to the different question layouts (e.g., horizontal grids vs. vertical individual questions). This article contributes to previous research by examining scale direction effects in an online multi-device survey conducted with panelists in Spain. In this experiment, respondents were randomly assigned to two groups where the scale direction was manipulated (incremental vs. decremental). Respondents completed the questionnaire using the device of their choosing (57.8% used PCs; 36.5% used smartphones; and 5.7% used tablets). The results show that scale direction influenced response distributions but did not significantly affect data quality. In addition, our findings indicate that scale direction effects were comparable across devices. Findings are discussed and implications are highlighted.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain
Grant or Contract Numbers: N/A