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Aguado, Luis; Pierna, Manuel; Saugar, Cristina – Psicologica: International Journal of Methodology and Experimental Psychology, 2005
Three experiments explored the effect of affectively congruent or incongruent primes on evaluation responses to positive or negative valenced targets (the "affective priming" effect). Experiment 1 replicated the basic affective priming effect with Spanish nouns: reaction time for evaluative responses (pleasant/unpleasant) were slower on…
Descriptors: Stimuli, Reaction Time, Nouns, Associative Learning