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Direct linkTrullas, Irene; Simo, Pep; Fusalba, Oriol R.; Fito, Angels; Sallan, Jose M. – Journal of Marketing for Higher Education, 2018
In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…
Descriptors: Higher Education, Colleges, Marketing, Employment Qualifications
OECD Publishing, 2018
"Education at a Glance: OECD Indicators" is the authoritative source for information on the state of education around the world. It provides data on the structure, finances and performance of education systems in the 35 OECD and a number of partner countries. With more than 100 charts and tables, Education at a Glance 2018 imparts key…
Descriptors: Educational Indicators, Foreign Countries, Educational Practices, Outcomes of Education
