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Direct linkFerreira, Bruno Morgado; Abrantes, José Luis; Seabra, Ana; Rubio, Isabel Mateos – Journal of Marketing for Higher Education, 2022
Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students' opinions about higher education and…
Descriptors: Higher Education, Marketing, Computer Mediated Communication, Student Attitudes
Silva, António; Rocha, Álvaro; Cota, Manuel Pérez – International Journal of Information and Communication Technology Education, 2015
This paper introduces a new method of communication between the school and the family, using an Electronic Booklet developed in the course of the authors' investigation project with the purpose of rendering the communication between both parties more effective. Today there is a general agreement, within educational sciences, as to the fundamental…
Descriptors: Family School Relationship, Electronic Publishing, Learning Processes, Role
Download full textPracana, Clara, Ed.; Wang, Michael, Ed. – Online Submission, 2016
We are delighted to welcome you to the International Psychological Applications Conference and Trends (InPACT) 2016, taking place in Lisbon, Portugal, from 30 of April to 2 of May, 2016. Psychology, nowadays, offers a large range of scientific fields where it can be applied. The goal of understanding individuals and groups (mental functions and…
Descriptors: Conferences (Gatherings), Educational Psychology, Clinical Psychology, Social Psychology
