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Presentation Matters: How Mode Effects in Item Non-Response Depend on the Presentation of Response Options
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Zeglovits, Eva; Schwarzer, Steve – International Journal of Social Research Methodology, 2016
Comparability of data across modes is an important issue in survey research. In this paper we discuss item non-response to attitudinal questions in telephone and web surveys. We present results from a survey experiment conducted in Italy and in Spain that compares different presentations of response options in an online setting with a benchmark…
Descriptors: Response Rates (Questionnaires), Attitude Measures, Questionnaires, Telephone Surveys