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Download full textZhang, Leticia-Tian; Cassany, Daniel – Comunicar: Media Education Research Journal, 2019
While research on Western multimedia platforms, such as YouTube, is prolific and interdisciplinary, Asian portals remain unknown. We explore this field by analyzing the juvenile and intercultural uses of a popular visualization system in Japan and China, known as "danmaku" or "danmu". This technology inserts dynamic and…
Descriptors: Audiovisual Aids, Foreign Countries, Spanish, Discourse Analysis
