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Loyalty to Higher Education Institutions and the Relationship with Reputation: An Integrated Model with Multi-Stakeholder Approach
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Francisco J. García-Rodríguez; Desiderio Gutiérrez-Taño – Journal of Marketing for Higher Education, 2024
Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders' loyalty. In this paper, a model of high predictive power of loyalty is tested for a medium-sized European university, using a sample of 4023 individuals, including students,…
Descriptors: Higher Education, Marketing, Institutional Characteristics, Reputation
Critically Assessing the Reputation of Waldorf Education in Academia and the Public: Recent Developments the World Over, 1987-2004. Routledge Research in International and Comparative Education
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Ann-Kathrin Hoffmann Ed.; Marc Fabian Buck Ed. – Routledge Research in International and Comparative Education, 2024
The second of two volumes dedicated to this little-explored topic continues to gather international perspectives to critically assess how Waldorf education has been perceived and discussed in both public and academic arenas. Both books thereby challenge the historic concept of Waldorf education as an international movement championing…
Descriptors: Teaching Methods, Reputation, Progressive Education, Educational Trends
Critically Assessing the Reputation of Waldorf Education in Academia and the Public: Early Endeavours of Expansion, 1919-1955. Routledge Research in International and Comparative Education
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Ann-Kathrin Hoffmann Ed.; Marc Fabian Buck Ed. – Routledge Research in International and Comparative Education, 2024
The first of two volumes dedicated to this little-explored topic, this volume gathers international perspectives to critically assess how Waldorf education has been perceived and discussed in both public and academic arenas. The book thereby challenges the historical concept of Waldorf education as an international movement championing…
Descriptors: Reputation, Educational History, Teaching Methods, Educational Philosophy
Four Key Variables for Determining the Image of Higher Education Institutions: A Cross-National Analysis Based on Undergraduate Students
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Purificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves – Journal of Marketing for Higher Education, 2024
Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…
Descriptors: Undergraduate Students, Student Attitudes, Reputation, Institutional Characteristics
The Application of an Innovative Model to Measure University Brand Image. Differences between English, Spanish and Portuguese Undergraduate Students
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Purificación Alcaide-Pulido; Helen O'Sullivan; Chris Chapleo – Journal of Marketing for Higher Education, 2024
Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…
Descriptors: Cross Cultural Studies, Social Responsibility, Marketing, Ethics