Linguistic landscape studies increasingly focus on the variables that intertwine to generate the meaning of texts on display. International tourist resorts, largely multilingual, reveal how languages in signage combine and respond to the sociolinguistic profile of their readership. However, these settings have received scant attention in the…

English has become the "lingua franca" of international exchanges. This is reflected in sociolinguistic studies of linguistic landscape (LL) which tackle the coexistence of English with local languages (e.g. Backhaus, 2007; Cenoz & Gorter, 2006; Edelman, 2006), on occasion oppressed (e.g. Nino-Murcia, 2003). However, there is little…