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Direct linkFernández-Balboa, Juan-Miguel; González-Calvo, Gustavo – Sport, Education and Society, 2018
The purpose of this study was to critically analyse the perspectives of physical trainers and fitness instructors in relation to their body image, professional practice, and the consumer culture. Fourteen fitness professionals (8 personal trainers, 6 fitness instructors), between 28-37 years of age, volunteered to participate in the study. The…
Descriptors: Human Body, Self Concept, Physical Fitness, Content Analysis
Varea, Valeria; González-Calvo, Gustavo; Alcalá, David Hortigüela – European Physical Education Review, 2019
Consumer culture and neoliberalism have significantly influenced contemporary globalised, Western(ised) and highly visual societies. These influences have also infiltrated physical education settings, contributing to market-driven surveillance of physical education teachers' physical appearance. This paper examines the reflections of a group of…
Descriptors: Foreign Countries, Consumer Education, Physical Education Teachers, Commercialization
