University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

International student-mobility programs are one of the core programs countries employ as part of their public diplomacy portfolio. Policymakers assume that sponsored foreign students would develop positive beliefs about and emotions towards the host country, which in turn would lead to favorable behavior towards it. However, evaluations of such…

Universities have increasingly pursued 'world-class status' and have prioritized internationalisation efforts. South Korean universities have accordingly invested billions of dollars in attracting foreign students and faculty, increasing English-medium instruction courses, and teaching curriculum related to global competence. This article applies…

This article analyzes the crystallized learning disposition formed in secondary schools and its persistent influence on the transition between educational sectors and the workplace. Using interview data from eight adults who graduated from a prestigious university in Korea, this study reveals that "exam-inclined self-direction," a manner…

The purpose of this study is to determine factors influencing Korean parents' and students' university application choice decisions in three international schools in the Republic of Korea (South). Institutional and individual factors that influenced Korean students' university application choice decisions and their parents' university application…