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Direct linkSirgy, M. Joseph; Gurel-Atay, Eda; Webb, Dave; Cicic, Muris; Husic, Melika; Ekici, Ahmet; Herrmann, Andreas; Hegazy, Ibrahim; Lee, Dong-Jin; Johar, J. S. – Social Indicators Research, 2012
This paper develops theory related to advertising, materialism, and life satisfaction by formally testing explanations related to the antecedents and consequences of materialism. Survey data were collected from seven major cities each in a different country (Australia, Bosnia/Herzegovina, Germany, Egypt, Korea, Turkey, and the USA) using a…
Descriptors: Advertising, Life Satisfaction, Living Standards, Foreign Countries
Download full text2003
The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television…
Descriptors: Advertising, College Students, Consumer Economics, Crisis Management
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
