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Download full textFanjul-Peyró, Carlos; González-Oñate, Cristina; Peña-Hernández, Pedro-Jesús – Comunicar: Media Education Research Journal, 2019
The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze which the most effective advertising strategies for brands in the…
Descriptors: Foreign Countries, Computer Games, Video Games, Advertising
Direct linkSmith, Thomas J.; Rose, Amy D.; Ross-Gordon, Jovita M.; Smith, M. Cecil – AERA Online Paper Repository, 2016
The present study examined an international sample of adults from the Survey of Adult Skills administered by the Program for the International Assessment of Adult Competencies (PIAAC; Organisation for Economic Co-operation and Development, 2009) to assess (1) how specific individual and country-level characteristics predict adult readiness to…
Descriptors: Adults, Learning Readiness, Global Approach, Individual Characteristics
Chung, Ji Eun; Elliott, Stuart – OECD Publishing, 2015
The "OECD Skills Studies" series aims to provide a strategic approach to skills policies. It presents OECD internationally comparable indicators and policy analysis covering issues such as: quality of education and curricula; transitions from school to work; vocational education and training (VET); employment and unemployment; innovative…
Descriptors: Adults, Problem Solving, Computer Literacy, Computer Use
