With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

The purpose of this study is to analyze the effect of family socioeconomic background on university rankings, efforts in VETs, and job satisfaction of university graduates. The family socioeconomic background and mediation potential, which are independent variables, are identified through university rankings to identify mechanisms that affect job…

South Korea implemented many-pronged educational reforms, notably to transition from heavy reliance on a high-stakes standardised test to more diversified assessment for university admissions. Nonetheless, this effort created another arena of competition towards meritocratic credentials--such as academic publications. The South Korean government,…

University brand marketing leaders are reimagining their brand response to the global crisis, as COVID-19 pandemic continues to raise fears, especially due to the recent spike of the 'delta variant' outbreaks. Addressing this serious and immediate concern, the present study made the initial attempt to investigate the effects of forced-shift to…

This paper examines the utility of Campbell's narrative construction of 'the hero's journey' as a conceptual apparatus to understand how international students from Confucian heritage cultures navigate their experiences in Western schooling systems like Australia. The hero's journey framework was used to investigate the commonalities and…

A major cluster of economic engines that have changed Asian higher education, Hong Kong, Singapore, South Korea, and Taiwan have all developed high-income societies as well as world-class universities which linked local "knowledge economies" to global science and created hubs for international collaborations and mobility. However, there…

International student-mobility programs are one of the core programs countries employ as part of their public diplomacy portfolio. Policymakers assume that sponsored foreign students would develop positive beliefs about and emotions towards the host country, which in turn would lead to favorable behavior towards it. However, evaluations of such…

This study used a critical phenomenological approach to explore the hegemony of U.S. higher education and the role of cultural capital among former South Korean elite athletes who have obtained faculty positions in the fields of kinesiology and sport studies. Specifically, the investigators examined the lived experiences of 12 former South Korean…

In this paper, we examine 15 academics who crossed national borders in response to the strong pull of recruiting efforts from a Korean university. These foreign professors at the case university are on tenure-stream and teach regular academic courses in various academic departments and colleges. By discussing their motivations for global mobility,…