Trends in the number of minorities and women certified and/or employed as secondary and assistant secondary principals in South Carolina are examined in this report. Analysis of state computer files of population data from 1978 to 1988 indicates that the number of females certified and employed as secondary and assistant principals has increased since 1978, and that fewer minorities, especially black males, are entering educational leadership positions. Recommendations are made for the development and implementation of financial incentive recruitment policies, and for collaborative efforts between education and the private sector to identify and support minorities and women in school administrative positions. However, a fundamental change must first be made in the perception of education as a popular political issue. The findings call for the development and implementation of a master plan for educational improvement, with a focus on increasing administrator and teacher rewards to attract highly qualified women and minority teachers and administrators. Seven statistical tables are included. (17 references) (LMI)