Designed to present information and suggestions for developing effective and productive distributive education programs, this handbook is intended as a guideline to aid new and experienced teachers, school administrators, guidance personnel, lay public, and students. The first of seven sections contains an overview of the distributive education teacher/coordinator roles. These roles include responsibilities in the following areas: Program operations, coordination, Distributive Education Clubs of America (DECA), program improvement, public relations, and evaluation. The remaining six sections explain more fully each of the above mentioned areas by providing suggestions for planning, conducting, reporting, and evaluating the activities involved. The appendixes include a media and methods checklist, suggestions for talks to civic groups, and pointers and rules to follow when publicizing through newspapers or arranging for radio and TV promotion. (BM)