This article addresses the problem of making programme evaluation sufficiently meaningful and cognisant of context such that practitioners, in this case of academic development, can gain new understandings of their situation in order to improve their practice. In order to do this, the paper uses Archer's morphogenetic framework to deepen the methodology of academic review on an academic development programme. The theory enables a richer understanding of how the programme developed within particular national and institutional situational logics and of the relationships between structure, culture and agency. (Contains 3 notes and 2 tables.)