The South African government announcement on revisiting the Policy for the Recognition of Higher Education Institutional Types has caused anxiety and ambivalence among Universities of Technology (UoTs), institutions that lack a solid foundation for conducting leading research. Most underperforming UoTs feared a possible downgrade or de-classification from being universities to becoming university colleges by the Department of Higher Education and Training (DHET), potentially triggering attrition of experienced academic staff and students to prominent research-intensive universities. Paradoxically, this ambivalence has also stimulated renewed public interest and discourse on the constitution of research excellence and productivity for greater impact and their significance in UoTs contexts, as universities compete for academic existence, space and relevance amid highly demanding multiple stakeholders in the global community. Addressing specific aspects of research excellence and productivity, this conceptual paper employs Institutional Theory, secondary data of research productivity and the researcher's reflective insights to locate specific disciplinary areas where one UoT (hereinafter called 'Protea University') demonstrated formidable strength and research excellence areas it downplayed that require improvement. The study also proposes concrete strategies for transitioning this university to become a world-class leading research university in a volatile, uncertain, complex and ambiguous (VUCA) world. The study proposes differentiated academic promotion criteria, research impact-lead international collaborations, benchmarking of the research practices and habits of research-intensive universities, innovation and consultancy-driven third-stream income generation and advancement of science communication as areas this UoT can build on to promote its image, reputation and drive of becoming a leading university on the African continent.