Reports results of a time-series analysis of daily newspaper circulation trends in South Africa for the years 1958 through 1977; notes that the significant finding is that newspaper circulation has barely kept pace with population growth. (GT)

Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)