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Peer reviewedBruwer, Johan de W. – South African Journal of Higher Education, 1996
A study at Cape Technikon (South Africa) investigated college choice decision making by surveying 923 applicants during the application process and 314 enrollees during orientation. Results show demographic and socioeconomic characteristics of applicants and enrollees differ, applicants consider multiple institutions, alumni and friends are the…
Descriptors: Alumni, College Applicants, College Choice, College Freshmen
